High, medium and niche hashtags: what they mean
High-traffic hashtags are broad topics many people post under, like #vegan or #fitness. They offer big reach but your post is buried fast. Medium hashtags combine your topic with a modifier, like #easyveganrecipes, so the audience is large but more focused. Niche hashtags are long and specific, like #veganrecipesforbeginners: fewer posts, but the people browsing them care about exactly your topic.
How many hashtags should you use?
Fewer than people think. Platforms and most recent studies point to a small set of highly relevant tags rather than a long block, and on Instagram sources report that the allowed number has dropped sharply, so check the current limit in the app. A simple formula is one broad tag, two medium and two niche tags, which is exactly what the “best 5 mix” button picks for you. Rotate your sets from post to post instead of pasting the same block every time.
Tips for better hashtag results
Choose tags that describe your post honestly, search each one first to see what content appears, and drop any that look spammy or unrelated. Add one branded tag of your own to organise your posts. Looking for a matching profile bio?
Frequently asked questions
How does the tool decide popularity?
It builds tags from your keyword and sorts them by how general or specific they are. Short, broad tags go in the high tier, keyword plus modifier in the medium tier and long, specific phrases in the niche tier. It does not read live post counts.
Can I use these on TikTok, X, LinkedIn and YouTube?
Yes. Pick the platform above to add discovery tags that fit it and see the usual recommended number of tags. Always keep them relevant to your content.
Are the hashtags guaranteed to work?
No. Hashtags help platforms understand and file your post, but they do not guarantee reach. Content quality matters most.